Two Etsy Shops? Avoid Getting Your Shop Shut Down by Following This Rule

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You may be wondering if Etsy allows you to have a second shop. You can open a second shop. But, there are rumors everywhere when it comes to this question, so I went straight to the source to answer this popular question!

Rules for opening a second Etsy shop

I searched to find Etsy's official stance on what the rules and guidelines are for opening a second shop, but they don't update their guidelines too often, so there wasn't much.

You can open a second Etsy shop and yes, you can use the same bank account info. But you must follow Etsy's guidelines and keep all of your shops in good-standing or they all can be shut down!

I'm going to dive a little deeper into some of the other questions you may have (because I had them, too!) about opening another shop on Etsy.

Psst… sorry to interrupt, but this is important! 🙂 I'm teaching a free webinar about how to sell more digital products on Etsy without raising your prices. I'd love it if you'd join me!

Sell More Digital Products on Etsy (Without Raising Your Prices!!)
Hosted by  Sadie Smiley
What you'll learn: – how to increase the monetary value of each customer (without raising prices!!) – how to keep in touch with your customers outside of Etsy – how to scale your business and have an endless supply of repeat customers – and more!

How to open a second Etsy shop

To open a second Etsy shop, you'll need a different email address than the one you're using for your original shop. Here's what Etsy says:

Can I have more than two Etsy shops?

The answer is YES! I have several shops. Here's what Etsy says on the issue:

Do I have to disclose my second Etsy shop?

Etsy does say you need to disclose your second shop in the public profile of your first shop and vice versa.

Thanks, Andrew, for the heads up!

I've reached out to Etsy about this in the past, and their response was basically “as long as your shops follow our guidelines, you're good”.

My thought is that Etsy used to check into this more often because people were trying to somehow game the system and list the same items twice in multiple stores.

Over the years, Etsy has realized that many sellers prefer to open niche shops for best results. This leads to many sellers having multiple shops.

The problems arise when one of the shops violates Etsy's terms. If one of your shops gets shut down, they both (or all) can.

If you want to make sure all bases are covered, in your “About” section, include a list of your other shop names. However, most of what Etsy does is automated so my thought process is this: if you're going to get shut down, they're not going to look at your “About” section before they do it. *shrug*

Pros and cons of running multiple Etsy shops

While I 100% recommend opening a second (or third!) Etsy shop so you can expand your brand and offerings, there are some cons to it as well.

Pros

Niche is key with Etsy! You don't want a shop that has “all the things”. Having multiple shops means you can create products across several niches, without confusing your customers.

Etsy fees are affordable and don't go up just because you have multiple shops.

You can learn what works really well for one shop, and use those tricks on your other shops.

Cons

✘ Logging in and out all the time is a pain. in. my. ass. If someone could invent a way to log into all shops at once and just toggle between them, I would love them forever and ever.

Pro tip: If you only have two shops, have one logged in via Chrome and the other logged in via another browser. This way you don't have to constantly log in and out. 🙂

✘ You'll need two sets of business cards, two different logos and branding color palettes (unless you share the palette across them all, which is fine), and an email address for each shop.

✘ If you use paid tools, you'll pay twice as much because they usually only cover one shop.

✘ For branding purposes, you may want to have separate social media accounts as well, which is way too much work for me! I like to automate as much as I can. I don't usually use social media to promote my shops, as I rely mostly on SEO for Etsy.

Pssst…! Hey, you! Yeah, you. 😉 I'd love to have you over in my free Facebook group. It's called Passive Income Pathways and it's where I teach you how to make money from home – without scams, spam, or bullshit. Hope to see you there!

How to succeed on Etsy

There are many ways to succeed on Etsy, but it all comes down to consistency. If you consistently create new products and work on your Etsy SEO, you will be successful.

How do I know? Well, besides my multiple Etsy shops, I've taught hundreds of women how to create digital products to sell on Etsy successfully!

If I can do it, if they can do it, YOU can do it. But it depends on YOU. Are you ready to go all in? Only you can answer that. Etsy shops take work to set up and keep running!

The most important part is to have FUN with your shops! If you aren't having fun, consider a different niche or product line. You should never be miserable while creating!

Thanks so much for reading! Please PIN this so others can see it. 🙂 I really appreciate it!

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12 Comments

  1. Informative! Thanks for the idea. This is also very detailed. Amazing!

  2. Furkan Akyuz says:

    Thank you for this information, it helped me a lot!

  3. I have a question! I have heard that if you have a brand new shop on Etsy they will list your product(s) at the top of page to help give you a boost in traffic when first opening a shop. Is this true? If so, and you decide to have two shops on etsy, will they do this with two brand new shops or only one?

    1. Sadie Smiley says:

      I don’t know if that is true – fresh listings do boost traffic but I don’t know about a new shop. 🙂

  4. Thanks for the infos 🙂 Would you start a second Shop, when you want to sell the exact same products only in different languages? Or is it ok to sell them in the same shop?

    1. Sadie Smiley says:

      Hmm I’m not sure. I’d probably do two different shops but I think it would be fine to combine them and have different categories by item or language.

  5. How do I add an about section to a 2nd shop I’m trying to open up?

  6. Hi can i use same residential address for multiple Etsy accounts?

  7. Did you open a new LLC for each Etsy shop? Or are you able to use the same LLC from the first shop you opened?

    1. Sadie Smiley says:

      My LLC covers all of my businesses.

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